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How to Strengthen Customer Experience: 4 Actionable Strategies in 30 Minutes
Hosted by the FFW Center of Excellence
Ever feel like you're jumping from one problem to the next putting out fires, but never get the bandwidth to implement longer term solutions? This 30-minute session focuses on the importance of conducting regular formal audits of your content, architecture, workflow and infrastructure. Through these audits you can establish baseline assessments and measure progress to seize opportunities that will strengthen visitor journeys and increase conversions.
This session is geared to both new and experienced web professionals struggling to find ways to get beyond their daily grind and make lasting improvements in systems and decision making that benefit site managers and end users alike.
Among the topics this session will cover are:
Principles of website auditing and getting stakeholders to buy in
How to start cataloging content to identify gaps and opportunities
How to begin improving usability and create a system to ensure continuous accessibility compliance
What to expect from a security audit and how it can improve customer experience
The most important elements of site performance that effect customer experience