FFW eBook

By 2018, businesses that excel in personalization will outsell those that don’t by 20%. The ROI is there, and the value of personalization is clear: it’s a way to make meaningful connections with each of the thousands (or millions) of visitors to your site.

Setting up personalization may seem like a daunting task, but it doesn’t need to be. Learn how to break personalization into actionable components when you read this ebook from FFW.

Here's What You'll Learn:

HOW AND WHY PERSONALIZATION WORKS

Web personalization is more than just a buzzword. Learn about the emerging practice and how it can immediately help your brand.

IDENTIFYING AND UNDERSTANDING YOUR AUDIENCE

How to identify and build personas, divide your audience into segments, and follow their journeys through your site.

RIGHT MESSAGE, RIGHT PLACE, RIGHT TIME

How to plan so that each visitor is seeing what they need, where they need it, and when it’s most likely to move them through the funnel.

HOW TO CONSTANTLY IMPROVE

The process of measuring, analyzing, and optimizing visitor data to maximize the ROI of your personalization strategy.

Download the eBook and start your personalization journey today:

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